06102022-Imran-Poster-Print Speed Vs Print Quality

Print Speed VS Print Quality: Which is More Important?

When producing print, the question of quality is key. What quality should I produce, what quality is the customer expecting, what quality is appropriate? The answers to these questions are not always what you’d expect. Print with the emphasis on speed and run the risk of the work being rejected or reprinted, produce with quality settings and tie up the printer’s capacity for unnecessary amounts of time.

It would be great if we could print at lightning speed and still achieve crystal clear quality, but reality doesn’t work that way, at least not for now. In fact, selecting productivity settings over quality is not even a bad thing – as you’ll learn, sometimes it’s better to print higher volumes than it is to print ultra-sharp quality.

First, what do we mean by quality?

– It’s not all about the printer

Whether you focus on resolution, dots-per-inch, halftone screening or droplet sizes, in general, when we speak of print quality, we refer to the printer’s ability to reproduce an image accurately and with clarity.

As a business owner, you should consider other factors which fall under the category of quality. Is your adhesive vinyl applied without creases or bubbles? Does your printed output stand the test of time without fading or rubbing off? Can your employees accurately follow a customer’s brief without making mistakes or taking obvious shortcuts?

When we consider the service you offer, many customers might not have the same trained eye for colour accuracy. They probably won’t be able to spot a blocked ink nozzle without being told about it. They don’t care about the size of the ink droplets as long as you can satisfy their needs. They just want good products from a reliable company in a timely fashion and at competitive prices.

– Quality VS Speed

Practically speaking, if the printed output is designed to be seen from a distance – for example, with banners or billboards – a focus on photographic style reproduction and smooth color tone would be unwarranted – you could even get away with some minor banding depending on the job. You can print these products at high speeds and produce a high volume of work, whilst keeping your prices competitive for the customer and maximizing the production capacity of your print equipment.

In some applications, like hoardings for building sites, which require an additional stage in the production, printing speed becomes even more critical, and quality is more likely to be sacrificed to keep your business profitable. When you need to laminate the vinyl and apply it to a rigid board, the lead time for the job extends with every panel you need to produce.

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